If Your Customers Aren’t Ordering, Is It The Market Or Your Strategy?

If your customers aren’t ordering, it’s easy to blame the market, but more often than not, the real issue is strategy. In this episode of The Sales Advantage Podcast, I break down why customers are still buying, how fast things are changing, and why a lack of consistent connection is costing sales reps real revenue.

If you haven’t contacted a customer in 6, 12, or even 18 months, you’ve likely missed buyer changes, store closures, merchandising shifts, out-of-stock issues, and reorder opportunities. I share a real example of calling a dormant account, connecting with a new buyer, asking the right questions, reviewing a display, and turning one conversation into a $250 order that set the store up for Valentine’s Day.

You’ll learn why consistent follow-up matters, how often customers actually need to hear from you, and what a modern sales strategy looks like when you combine inside sales, field visits, and a CRM to stay organized.

If you’re ready to stop guessing, reconnect with more customers, and build a strategy that actually drives orders, this episode will show you where to start.

Want help implementing this? Join Hybrid Sales Advantage™. Our next 8-week group coaching starts the week of February 9th.

Learn more at www.brokenvesselsales.com/hybridsalesadvantage

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