Breaking Out of the Old Way of Selling with Jeni Rieger

In this episode of The Sales Advantage Podcast, I’m thrilled to welcome Jeni Rieger, an independent sales rep for Stephen Young and Next Step, a key account manager, and someone I’ve had the privilege of working with inside Hybrid Sales Advantage™. Jeni isn’t just a talented sales rep; she’s a thought leader, a strategic thinker, and someone who recognizes that as customers evolve, the way we sell has to evolve too.

Jeni shares openly about what “the old way” of selling looked like for her, like long days on the road, constant exhaustion, and the pressure of managing hundreds of customers without a system. Like so many reps in our industry, she knew something wasn’t working… but change felt overwhelming.

In this conversation, we dive into:

✨ What burnout looked like for her as a high-performing rep

✨ Why so many sales reps resist changing what’s familiar

✨ The moment she realized something had to change

✨ How Hybrid Sales Advantage™ helped her shift from chaos to clarity

✨ What surprised her about learning phone strategies, segmentation, and CRM skills

✨ The wins she’s seeing now in her territory

✨ What she’d tell a rep who feels “too busy” to learn something new

Jeni’s story is honest, relatable, and deeply encouraging, especially if you’re a sales rep who is tired, overwhelmed, or unsure how to keep up with the changing expectations of today’s buyers.

If you’ve been wondering whether Hybrid Sales Advantage™ could help you break out of survival mode and into a more strategic, organized, and profitable way of selling, Jeni’s journey will give you a real-world look at what’s possible. Enroll in Hybrid Sales Advantage™ at www.brokenvesselsales.com/hybridsalesadvantage

I’m so grateful Jeni joined me for this conversation, and I can’t wait for you to hear her insights.


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What Law Enforcement Taught Me About Sales, Trust, and Follow-Through with Derek Grooters