Customization Is The New Competitive Advantage: Why One Size Fits All No Longer Works

One-size-fits-all no longer works in sales. Customization is what makes you stand out, build trust, and create solutions customers actually want.

In this episode of The Sales Advantage Podcast, we talk about why customized solutions matter at every level of the sales process. Retailers customize their assortments to meet the needs of different shoppers. Vendors create multiple product lines and price points to serve a variety of buyers. Sales reps must do the same because no two retailers buy the same products, in the same quantities, or in the same way.

You will learn the three essential steps to successful customization. First, how asking better questions uncovers what truly matters to your customer. Second, how to identify the key elements that need to be customized rather than trying to change everything. Third, how to present a solution that feels specific, relevant, and valuable to each customer.

We also discuss why your systems need to support customization. Training programs, sales processes, and CRMs should be built around how you work and how your customers buy, not forced into a one-size-fits-all approach.

If you want practical tools to support customization, join my upcoming workshop on Tuesday, February 17th at 6 PM CT, Excel Without the Headache: A Sales Rep’s Way to Clean and Use a Sales Report from MarketTime. This workshop will help you export sales reports from MarketTime, organize them in Excel, and focus on the right customers and opportunities.

You can register using the link in the show notes.

👉 Register here: https://www.brokenvesselsales.com/excelworkshop

Sales reps have also asked for a CRM solution that works for them even if they are not ready for a full hybrid sales strategy. That is why I created CRM Advantage, a done-with-you CRM setup and training program customized to how you sell and how your customers buy.

Learn more about CRM Advantage using the link in the show notes. For a limited time, enroll with a friend and you both receive 20 percent off.

👉 Learn more: https://www.brokenvesselsales.com/crmadvantage

Customization is what makes you unique and keeps customers engaged. Listen now and start building solutions designed to fit how you sell.

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If you want to get connected with Dawn Grooters and her team, send us an email or schedule a call by ⁠clicking here⁠.