You Didn’t Go to Market for a Tote Bag: How to Turn Show Conversations into Revenue
January trade shows are over, and now it’s time to turn conversations into sales.
If you’re a sales rep coming home from market with great conversations, verbal commitments, and notes scattered across notebooks, emails, photos, and PDFs, this episode is for you.
In this episode of The Sales Advantage Podcast, we talk about why trade show momentum is often lost after the show—and how simple systems help sales reps capture follow-up, stay organized, and move opportunities forward.
You’ll hear the story of a sales rep who logged quick notes and follow-up tasks in her CRM throughout market, so when the show ended, she didn’t feel overwhelmed or behind. She left with clarity, confidence, and a clear follow-up plan, without trying to remember everything.
In this episode, you’ll learn:
Why relying on memory after trade shows leads to missed follow-up
How to organize notes, conversations, and next steps in one place
Why clarity and structure create confidence and momentum
Why a CRM is the foundation for consistent follow-up
📊 February Sales Rep Workshop: Excel Without the Headache A Sales Rep’s Way to Clean and Use a Sales Report from MarketTime
🗓 Tuesday, February 17th at 6 PM CT
Learn how to export MarketTime sales reports, clean them in Excel, and sort and filter your data so you know exactly where to focus.
👉 Register here: https://www.brokenvesselsales.com/excelworkshop
🧠 CRM Advantage
Ready for a CRM, even if you’re not ready for hybrid sales yet?
CRM Advantage is a done-with-you CRM setup and training program built for sales reps who want clarity without overwhelm.
👉 Learn more: https://www.brokenvesselsales.com/crmadvantage
🎉 Bonus: Enroll with a friend and you both get 20% off.
You didn’t go to market for a tote bag—you went to create opportunity.
Let’s make sure it pays off.
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