Reps, Retailers, and the New Rules of Loyalty

Loyalty isn’t what it used to be. The days of assuming a strong relationship guarantees a reorder are behind us. In this episode of Inside Gift & Home, we explore how reps and retailers can re-anchor trust in an industry that’s evolving fast.

If you're a sales rep who’s unsure how to stay connected without being pushy—or a retailer feeling overwhelmed by the pressure to buy—this episode will meet you where you are. I share why loyalty today is built in the in-between moments: a thoughtful follow-up, a helpful check-in, a reminder that you're not just here to sell, but to serve.

We’ll talk about the mindset shifts required for long-term connection, how hybrid sales supports authentic relationships, and simple, sustainable ways to add value in your follow-up—especially when your customers are stressed or unsure.

Because loyalty doesn’t disappear. It just needs to be nurtured in new ways.

🎧 Tune in now and rediscover what real loyalty looks like in today’s gift & home world.

🧭 Want to find out how your sales process builds (or breaks) trust?

Take the 5-minute Hybrid Sales Assessment to learn where you stand and how to grow. https://www.brokenvesselsales.com/hybrid-sales-5-minute-assessment

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