How To Win Sales During Summer Show Season Even If Buyers Don’t Attend
Summer market season feels different this year, and the shift of Atlanta Market from July to June is changing buying timelines, travel plans, and customer behavior across the industry.
In this episode of The Sales Advantage Podcast, we talk about what these changes could mean for sales reps, vendors, retailers, and agencies—and how to adapt strategically instead of reacting emotionally.
Rather than panicking about attendance, this episode focuses on paying attention to customer behavior, identifying patterns, and learning how to support buyers whether they attend market or stay home.
In this episode, you’ll learn:
How changing trade show schedules may impact buyer behavior and order timing
Why great sales reps study customer patterns instead of jumping to conclusions
Strategies for working with buyers before, during, and after market
How to support customers who choose not to attend trade shows
Why follow-up matters more than ever during show season
How curated recommendations and virtual support help customers make buying decisions
Why trade shows are now just one part of the customer journey
This episode also explores how Hybrid Sales helps sales reps stay connected year-round through phone calls, follow-up systems, CRM organization, and intentional customer outreach—whether customers attend market or not.
👉 Learn how to build a stronger Hybrid Sales strategy inside Hybrid Sales Advantage™
https://www.brokenvesselsales.com/hybridsalesadvantage
Trade shows may evolve, but relationships, follow-up, and adding value will never go out of style.
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