Do I need a sales rep?

One of the oldest and most profitable sales channels in our industry is sales reps.  Brands with the most longevity in the industry will tell you that. But as new brands enter the industry and other sales channels emerge, vendors are left asking do I need sales reps?  In this week's episode we explore what sales reps bring to the industry, and how they can be the uniting factor between retailers and vendors as well as create strategies that trickle into other sales channels. It is not a matter of if you need sales reps, it is a matter of what type of sales rep do you need and where do you need them.  

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