Should I attend trade shows?

Do you think life would be easier if you only had 1 or 2 sales channels to manage in your business? Are you saying to yourself, "let's focus on 1 or 2 sales channels, and forget the rest, especially trade shows." If that's the case , then let this week's episode serve as a caution on why NOT to do that. Trade shows have been around for decades and are still one of the best ways customers get to experience new products and brands. Take a listen to learn about the 5 sales channels I recommend and let's take a deeper dive into trade shows as that is one of the sales channels I recommend.

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