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How to Overcome “I Don’t Set Appointments at Shows”
The Exact Phrases You Can Use to Reframe This Common Trade Show Objection — Without Sounding Pushy or Salesy.
Download this practical guide to confidently handle “I don’t set appointments at shows,” and turn rejection into value-added conversation that results in a relationship-building tradeshow appointment.
“Dawn's emphasis on building meaningful relationships with customers has been instrumental in nurturing customer loyalty. Her techniques have helped me develop personalized and tailored approaches to customer interactions, ensuring that each interaction is valuable and tailored to meet their specific needs. As a result, I have witnessed an increase in repeat customers and positive word-of-mouth referrals.”
− Christie Jones
IN THIS FREE GUIDE, I'LL SHOW YOU:
The first question to ask when you hear “I don’t set appointments at shows.”
This simple question goes beyond surface-level agreement—it helps uncover the real reason behind the objection instead of just nodding and moving on.
What “I don’t set appointments at shows” really means
Because this statement can reveal different types of objections, it helps you tailor your response to address the real concern more effectively.
3 ways to reframe the objections
You’ll learn what to say to confidently handle the 3 most common objections—turning hesitation into clear next steps and booked appointments.
SHIFT FROM PRESSURE TO PARTNERSHIP
Learn how to position appointments as a convenience (not a commitment) that respects your buyer’s time and supports their goals at the show.
MAKE “YES” THE EASY ANSWER
Discover how to align with their schedule, lower the resistance, and follow up in a way that increases show-up rates and buyer readiness.
And more…
Reach up to 10x more customers by combining inside and outside sales strategies — boosting your customer connection rate to over 30% through smarter, more consistent outreach!
Hi, I'm Dawn! If you are tired of missing sales—it’s time to claim what’s yours! I help field sales reps like you, learn how to connect with every customer, sell more brands, and close more orders by blending in-person and remote strategies, mastering customer segmentation, and using HubSpot to stay on top of activity and customer engagement—without burning yourself out on the road.
How to Overcome “I Don’t Set Appointments at Shows” was created to help you stop freezing at the first sign of rejection and start booking qualified appointments with ease at tradeshows!
Without this guide, every “no” can feel like a dead end.
With it, you’ll have go-to phrases that reframe the entire conversation—so you can walk away into the show with actual sales momentum.
A full trade show appointment list sets you up for success.
Reach up to 10x more customers by combining inside and outside sales strategies — boosting your customer connection rate to over 30% through smarter, more consistent outreach.
What actual clients have to say about dawn…
"Dawn’s leadership is marked by professionalism, solution-oriented thinking, and meticulous attention to detail. Her involvement with the team has undoubtedly contributed to the agency’s success and our overall satisfaction.”
− Lisa Wohlhart, Executive Vice President, Howard’s Inc.
"Dawn is a great facilitator with valuable key points to take away. Inside Sales Advantage is a great starting point for entry-level sales as well as great reminders for seasoned sales."
− Andrew Nye, Director of Sales, Homart
"Dawn’s knowledge and experience of the Gift & Home Industry was so helpful as we worked together to implement a new sales strategy focused on contacting customers that simply get missed along the way as our business quickly expands.."
− Tracee Mathes, CEO, Swig Life